The point of SocialFeet is to increase the velocity of sharing. BJ Fogg of Stanford University has an interesting model of behavior change that can inform us how to do that. Here’s how Fogg recommends increasing an important target behavior, like sharing:

if the behavior you want is not happening, work backwards. Is it being triggered? Is the person able to do the behavior? Is the person sufficiently motivated to do the behavior?

Applying this advice to sharing on your site, SocialFeet is unique because of its triggers. It’s not rocket science, but we are the only product that actually prompts users to share right after they have taken a valuable action! Also, we facilitate sharing by making it a simple straight-through process of lightboxes that do not leave the current site. And perhaps most importantly, we simplify the process of sharing by allowing users to automatically share everything they do.

Contrast this approach to a typical “share this” button. Sure, they also give users the ability to share. But how do they trigger the behavior? It’s not enough to just hope that your users will click on a share button if you are serious about increasing sharing as a behavior.

So, are you triggering your users to share?