- Interesting framework (tho slightly cutesy): "HOW TO: Measure Social Media ROI" http://ow.ly/wSVO #
- +16% conversation rate, +5.5% order value. Make your retailing site load quickly! http://ow.ly/xnaR #
- An interesting teleology by Owyang and other Altimeter analysts: "The Future of the Social Web" http://ow.ly/xGd7 #

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