About Us

SocialFeet is a Social Media Distribution Network. Our mission is to help unlock the social power of thousands of websites by making activity stream publishing simple. We capture “social activities” (such as posting, commenting, video views, etc.) and distribute stories about these actions to Facebook and the SocialFeet widget network (Twitter, MySpace, and others coming soon), driving traffic back to where these actions are occurring.

A few notable sites like Evite, JibJab and PerezHilton have tapped into Facebook Connect and witnessed their traffic soar. But thousands of other amazing sites are currently missing the opportunity to share the rich interactions on their site with the friends of their users. Unfortunately, integrating with Facebook Connect, Twitter, and additional social media sites can be costly and time-consuming, sometimes taking months to implement.

Our approach is to make the process as simple as possible. By offering a template for integration, our partners can focus on the key issues like their call to action, what newsfeed images to use, etc., rather than the mundane issues the xd_receiver file and confirmation dialogue boxes. By using a metric-driven approach (A/B testing, instrumenting the viral loop, etc.), we are developing the most effective user interface for Social Media Distribution. As a result, we can capture a half-dozen or more social actions on a site and start populating activity streams with notifications of these actions in hours rather than weeks or months.

Michael Weiksner is CEO of SocialFeet. Michael creates and studies new technologies for engagement and communication. He also serves as Chairman of e-thepeople.org and is a PhD student at Stanford University. He enjoys spending time with his wife and four kids.
Nathaniel McNamara is President of SocialFeet. Prior to founding SocialFeet, Nathaniel has held numerous entrepreneurial and investing roles during his career, including serving as President of Chintano and as an investor at HIG Ventures. Nathaniel also enjoys playing basketball and poker.
Phillip Ross has been working at startups for the past ten years. Most recently, he worked with Jeff Patterson at Visible Path, focusing on scalability problems in social networking analysis. In his rare free moments, he plays video games with his wife and contributes to various Open Source projects.
Jeff Patterson is an advisor to SocialFeet. He began his career when he co-founded IUMA in 1993. He has continued to lead the technical development and product vision for startups since then, most recently serving as co-founding CTO of Visible Path. Jeff is an avid beer brewer though he has yet to make the perfect pilsner.