About

SocialFeet helps online retailers and lead generation companies increase their sales and leads through the use of social media.  We were selected as a Facebook Fund finalist this past summer and have been simplifying the process of getting additional word of mouth traffic for our partners since then.

Our mission is to increase the velocity of sharing – enabling the customers of our partners to become advocates, easily sharing what they have purchased and signed up for with their friends and followers.  Sharing these activities increases our partners traffic and leads to sales and new leads.

We work with our partners to identify the right placement, the right calls to action, the right incentives, and the right messaging to improve the sharing loop.

Implementation is simple and straight forward, taking as little as two hours of technical resources to get up and running.  By offering a template for integration, our partners can focus on the key issues that increase sharing, rather than the mundane issues the xd_receiver file and confirmation dialogue boxes. By using a metric-driven approach (A/B testing, instrumenting the viral loop, etc.), we are developing the most effective user interface for increasing traffic, sales, and leads.

  • Dr. Michael Weiksner is CEO of SocialFeet. Michael creates and studies new technologies for engagement and communication. He also serves as Chairman of e-thepeople.org and holds a Ph.D. from Stanford University. He enjoys spending time with his wife and four kids.
  • Nathaniel McNamara is President of SocialFeet. Previously, Nathaniel has been an entrepreneur (PrivacyBank, Chintano) and investor (HIG Ventures). He won 1st place at poker tournaments at both Affiliate Summit and Leadscon.
  • Phillip Ross has been working at startups for the past ten years. Most recently, he worked at Visible Path, focusing on scalability and social networking analysis. In his rare free moments, he plays video games with his wife and contributes to various Open Source projects.
  • Jonathan Zazove is the front-end developer for SocialFeet. He has held numerous technical and creative roles at Rainbow Media and is the founder of PaperVitamins.com. In his spare time, Jon enjoys international travel and reading.
  • Jeff Patterson is an advisor to SocialFeet. previously, he co-founded IUMA and Visible Path. Currently, he is helping ShopWell.com get off the ground. Jeff is an avid beer brewer though he has yet to make the perfect pilsner.