This weekend, Facebook asked us (as part of our fbFund application) to submit a description of what we do in 256 characters or less. A description of this length is essentially an elevator pitch, and I am psyched about what Nathaniel and I came up with. Here it is:
SocialFeet enables any website to implement “Activity Stream Publishing” easily. With the SocialFeet widget, a website can increase traffic dramatically by empowering its visitors to stream their activities to Facebook, Twitter, and other social networks.
I like this description because it is accurate, concise, plainspoken, novel and memorable. That’s a lot of punch for essentially three words–Activity Stream Publishing! So far, the initial reaction was quite positive on the Memorial Day BBQ circuit, and I’ll be interested to see how it fares with our customers, funders and other thought leaders in our nascent but rapidly growing space.


