After hearing our elevator pitch, an executive at Yahoo said: “SocialFeet is the converse of FriendFeed.” I think that description is entirely apt.

Friendfeed and other services like Tweetdeck are aggregators (see its definition). They combine, filter and sort streams from multiple sources. As Fred Wilson of Union Square Ventures points out, these services will indeed play an important role in the social media space. Used this way, aggregation means “aggregation across multiple publishers.”

What’s the converse of aggregation across multiple publishers? Rather than readers aggregating publishers, the converse is publishers aggregating readers. Readers aren’t the only ones that want to play across all these emerging streams of information; destination sites want to participate as broadly as possible, too!

So, the “converse of FriendFeed” is indeed an interesting way to think of SocialFeet. We are indeed an aggregator of readers across multiple streams for destination sites.