John Borthwick of Betaworks has a thought-provoking piece on the opportunity for sites to tap into activity streams on social networks to drive traffic to their sites. He points to a few interesting data points and quotes to highlight the opportunity:

The impact of Activity Stream Publishing is large and growing.

• Betaworks companies receive “15-20% of daily traffic via social distribution — and the percentage is growing”
• 28 million items are shared on Facebook each day, with 18 million users sharing something daily. (source: Newteevee)
• An increasing number of sites, like PerezHilton.com, get more traffic from Facebook than google

Activity Stream Publishing is critical for mass adoption of interactive content

• An increasing amount of the web isn’t easily searchable–like flash game and toolbar plugins, and so alternative distribution is critical for mass adoption
• “In the last trailing 30 days, twitter has been the #1 referrer of traffic. And the conversion rates are strong.” (Duncan Miller, founder someecards)

Inaction is a serious threat. He boldly claims: “The complete disaggregation of the web in parallel with the slow decline of the destination web.” (read)

You should read the entire article, which has a terrific style that I cannot even attempt to imitate here. And needless to say, SocialFeet is excited to help you capitalize on the disruptive opportunity that activity stream publishing affords.