Friendfeed and other services like Tweetdeck are aggregators (see its definition). They combine, filter and sort streams from multiple sources. As Fred Wilson of Union Square Ventures points out, these services will indeed play an important role in the social media space. Used this way, aggregation means “aggregation across multiple publishers.”

What’s the converse of aggregation across multiple publishers? Rather than readers aggregating publishers, the converse is publishers aggregating readers. Readers aren’t the only ones that want to play across all these emerging streams of information; destination sites want to participate as broadly as possible, too!

So, the “converse of FriendFeed” is indeed an interesting way to think of SocialFeet. We are indeed an aggregator of readers across multiple streams for destination sites.

SocialFeet enables any website to implement “Activity Stream Publishing” easily. With the SocialFeet widget, a website can increase traffic dramatically by empowering its visitors to stream their activities to Facebook, Twitter, and other social networks.

I like this description because it is accurate, concise, plainspoken, novel and memorable. That’s a lot of punch for essentially three words–Activity Stream Publishing! So far, the initial reaction was quite positive on the Memorial Day BBQ circuit, and I’ll be interested to see how it fares with our customers, funders and other thought leaders in our nascent but rapidly growing space.